Client Overview:
The Stove Center sells and installs heating products across Cape Cod and beyond.

Challenge:
Seasonality and inconsistent social activity caused unpredictable lead flow.

Strategy:
Blend content marketing with targeted PPC to maintain lead volume year-round.

Execution:

• SEO-driven product content updates.

• Seasonal ad campaigns promoting services.

• Social calendar aligned with homeowner needs.

Results:
Consistent year-round lead flow and increased conversion efficiency.

Key Metrics:

• +90% increase in organic traffic

• 180 qualified leads in 90 days

• 27% lower cost per acquisition