Allison Oberton 11/3/25 Allison Oberton 11/3/25

How to use AI to Automate Marketing Workflows for B2B Service Businesses (Before 2026)

According to McKinsey & Company, we’re entering the era of agentic AI — where AI doesn’t just output text, it acts, plans, and collaborates. And MarTech calls this shift “the next big step in customer experience.”

So, if you’ve been treating AI like an intern (“write this post,” “summarize that meeting”), it’s time to promote it.

Allison Oberton 10/29/25 Allison Oberton 10/29/25

Can We Stop Running Marketing Campaigns Outside the System?

If you’re leading marketing for a service-based B2B company doing $10–50M in annual revenue, you’ve probably felt this:

Your team is running campaign after campaign—social pushes, webinars, print ads, events, email blasts—yet the results feel…foggy. Your CEO wants to know what’s working. You want to know what’s working. And despite all the activity, it feels like momentum should be higher.

Allison Oberton 10/9/25 Allison Oberton 10/9/25

The Pretty Website Problem: Why Beautiful Design Doesn’t Always Bring in Leads

Ever glanced at your own website and thought, Wait, this looks fantastic, Why isn’t anybody calling? Trust me, it’s not just you. Every business owner I talk to has been there at some point. I can’t tell you how many times a client says, “Everybody loves our new site—but the contact form is gathering dust.” You have, what I like to call, the Pretty Website Problem.

Marketing Oberton Marketing 6/26/25 Marketing Oberton Marketing 6/26/25

What Should I Track to Know If My Marketing Is Working?

Your digital marketing efforts are only as good as the data you use to evaluate them. Without proper marketing KPIs (key performance indicators), you're flying blind.

Marketing Oberton Marketing 6/20/25 Marketing Oberton Marketing 6/20/25

The Power of Email Marketing Personalization

For companies of all sizes and niches, email marketing is a key tool. Inboxes are flooded with emails, and most of them are left unread.

Marketing Oberton Marketing 6/18/25 Marketing Oberton Marketing 6/18/25

The Purpose of Having a Good Marketing Strategy

Marketing without strategy is like driving without GPS—you might move forward, but you’re unlikely to reach your destination efficiently.

Marketing Oberton Marketing 6/10/25 Marketing Oberton Marketing 6/10/25

Branding vs. Marketing: Why You Need Both to Build a Business That Lasts

If you’ve ever confused branding with marketing, you’re not alone. The terms are often used interchangeably, but they play very different roles in building a business.

Marketing Oberton Marketing 6/5/25 Marketing Oberton Marketing 6/5/25

What is the Difference Between a Freelancer and an Agency?

Understand the core differences between freelancers and agencies to decide which is the best fit for your next marketing or branding project.