Case Studies
Client Overview:
Fraser Construction is a regional building contractor focused on high-end residential projects.
Challenge:
Their Google Ads were running without proper optimization or tracking, leading to inefficient spend.
Strategy:
Overhaul campaigns to focus on quality leads within a defined geographic and budget range.
Execution:
Keyword and audience segmentation.
Conversion tracking implementation.
Landing page refresh with updated messaging.
Results:
Advertising efficiency and lead quality improved dramatically.
Key Metrics:
38% reduction in cost per lead
2.1x conversion rate increase
29% more qualified calls within 60 days