Case Studies

Client Overview:
Coxswain Media, a regional broadcast and digital media company, partnered with MKTABLE to modernize its web presence and drive cross-channel ad performance.

Challenge:
They had inconsistent branding across divisions and no unified reporting to measure campaign impact.

Strategy:
Redesign the site and build an integrated marketing infrastructure with dashboards and data-driven campaigns.

Execution:

• Website rebuild consolidating multiple properties.

• Paid and organic campaign development.

• Agency-level dashboard for ROI tracking.

Results:
Digital ad sales and inbound advertiser leads increased significantly.

Key Metrics:

• +120% increase in advertiser inquiries

• +55% website traffic growth

• 40% reduction in ad waste

3x ROI improvement from campaigns