Case Studies

Client Overview:
The Valle Group is a sustainable home builder on Cape Cod. MKTABLE partnered with them to drive local awareness and increase project inquiries through content and SEO.

Challenge:
Valle’s website lacked ongoing optimization, and social content was inconsistent, limiting visibility among homebuyers and architects.

Strategy:
Develop a sustainable content engine highlighting craftsmanship, energy efficiency, and community presence.

Execution:

  • Monthly blog series showcasing builds and client stories.

  • SEO optimization for regional keywords.

  • Social storytelling campaigns with project imagery and client testimonials.

Results:
Valle achieved record organic growth and a noticeable uptick in high-quality leads.

Key Metrics:

  • 3x increase in organic web traffic

  • 2x engagement on social posts

  • 35% growth in lead form submissions

Ranked top 3 for “Cape Cod home builder” in 8 months

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